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Oct 18 2009
Disaster of Bingo Lotto interactive game
Written by Claudine   
Monday, 19 October 2009
Bingo Lotto
Image
What do you get if you merge online bingo with online lotto? A disaster apparently! The Bingo Lotto game which launched only at the beginning of last month with tickets for sale in Tesco and a live satellite TV programme for the game, has once more taken a tumble.  We say once more because the very same fate for the Bingo Lotto game occurred in 2008 when the pilot for the interactive game was first screened, with the series lasting just 6 weeks before the plug was pulled.  Bingo Lotto was the brainchild of Intelligent Gaming Solutions (there is an ironic name if ever there was one!), and after the latest disaster the Bingo Lotto company has gone into administration, leaving a trail of unsold tickets.

Bingo Lotto was presented by Swedish born television presenter Ulrika Jonsson and screened on Sky’s Virgin channel.  When the Bingo Lotto series was originally screened in 2008 it was presented by the comedian Joes Pasquale and Suzanne Shaw, the failure of the show to continue past the pilot stage was blamed at the time on the compan’s failure to find a major national retail partner that would sell the £2 tickets.  It was therefore felt with such a big name behind them like Tesco that the new re-launch was almost a guaranteed success.  However the disastrous Bingo Lotto game has sadly continued down the road of self-destruction and now seems to have sunk without any hope of a resurrection.  If the company cannot guarantee a success with a major name like Tesco behind the distribution aiding ticket sales then there really is no hope at all for a success with any other partner.

It has to be said though that there seemed to be a big lack of advertising, with no great push to promote the Bingo Lotto game seeming to occur at all.  There were also teething problems with the Bingo Lotto game,  these were commented on by a reader of an article posted on the bingo blog site Bingo Hideout.  The biggest upset in the whole sorry Bingo Lotto saga has to be the good causes who were to benefit from a donation of 40p for each ticket sold, this will clearly no longer happen.

 
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